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16-30 min
Economics

The Psychology of Free: How a Price of Zero Influences Decisionmaking

OVERVIEW

Why do we get so excited when we see the word “free”? This Page One Economics® reading assignment explores the psychological factors behind the power of “free,” revealing social norms and our decisionmaking. From the concepts of consumer surplus and zero-price effect, discover why “free” feels so rewarding and how it shapes our behavior in competitive markets. Print the article.

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