New Reading Resource: The Labor Market for Influencers

The top social media influencers earn millions, while many struggle to make money. Learn about the economics at play: Easy access to these media channels floods the market with talent, driving wages down. And tiny skill differences lead to massive pay gaps.

This reading will make the connection for students between what they see on their screens and what they're learning in their textbook.  Using a labor market graph, they will explore how increased competition impacts potential income for influencers while winner-take-all dynamics concentrate earnings among top performers despite minimal skill differences.

By creating a free account on fre.org, this article can be easily assigned to your students using Canvas, Google Classroom, Schoology, Blackboard, and D2L Brightspace. The assignment contains a self-grading, multiple-choice assessment for the convenience of both teachers and students. This tutorial will help you get started.  
 
Check out the full resource page below!