Title: The Psychology of Free: How a Price of Zero Influences Decisionmaking -- Reading
Course: Kelly's Copying and Exporting Course > Section: The Psychology of Free: How a Price of Zero Influences Decisionmaking -- Page One Economics®

Why do we get so excited when we see the word “free”? This Page One Economics® article explores the psychological factors behind the power of “free,” revealing social norms and our decisionmaking. From the concepts of consumer surplus and zero-price effect, discover why “free” feels so rewarding and how it shapes our behavior in competitive markets.

Read the article below and then click the "next" button on the bottom right to take the quiz.