Title: QUIZ: Advertising: Dollars and Decisions -- Page One Economics®
Course: Kelly's Copying and Exporting Course > Section: Advertising: Dollars and Decisions -- Page One Economics®

Q: The main purpose of advertising is to
- entertain the audience.
- create demand for products by influencing consumer choices.
- inform consumers about government policies.
- provide financial support to companies.
A: create demand for products by influencing consumer choices.

Q: How many advertisements are consumers exposed to daily?
- 500 to 1,000
- 1,000 to 3,000
- 4,000 to 10,000
- 10,000 to 20,000
A: 4,000 to 10,000

Q: Which of the following is a benefit of advertising to consumers?
- Reduces the quality of products
- Provides information about new products
- Increases the cost of media services
- Encourages government regulation
A: Provides information about new products

Q: What technique does advertising use to create brand loyalty?
- Infomercials
- Price discounts
- Slogans, logos, and jingles
- Customer surveys
A: Slogans, logos, and jingles

Q: Which historical figure is credited with advancing advertising in the United States in the mid-1700s?
- Thomas Jefferson
- Benjamin Franklin
- George Washington
- Alexander Hamilton
A: Benjamin Franklin

Q: What was the significant change in advertising methods during the late 1800s?
- The introduction of internet ads
- The use of catchy phrases or slogans
- The beginning of radio advertisements
- The use of testimonials by celebrities
A: The use of catchy phrases or slogans

Q: Which medium marked the transition from written advertising to other methods of communication, such as music and jingles?
- Television
- Newspapers
- Radio
- Magazines
A: Radio

Q: By what year did more than 98 percent of American households have a television, according to the essay?
- 1926
- 1970
- 2004
- 2016
A: 2004

Q: Which advertising technique uses a well-known or famous person to endorse a product?
- Humor
- Expert approach
- Testimonial
- Just plain folks
A: Testimonial

Q: Which advertising technique creates the impression that everyone is buying and using a product, encouraging others to do the same?
- Bandwagon
- Gimmick
- Statistical approach
- Glittering generalities
A: Bandwagon